Joseph De La Vega
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José or Joseph Penso de la Vega, best known as Joseph de la Vega (ca. 1650 — Amsterdam, 13 November, 1692), was a
Sephardic Jewish Sephardic Jews, also known as Sephardi Jews or Sephardim, and rarely as Iberian Peninsular Jews, are a Jewish diaspora population associated with the historic Jewish communities of the Iberian Peninsula (Spain and Portugal) and their descendant ...
merchant in diamonds, financial expert,
moral philosopher Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which behavior is morally right. Its main branches include normative ethics, applied ethics ...
and poet, residing in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
. He became famous for his masterpiece ''Confusion of Confusions''. Vega's work is the first study written about the
Amsterdam Stock Exchange Euronext Amsterdam is a stock exchange based in Amsterdam, the Netherlands. Formerly known as the Amsterdam Stock Exchange (), it merged on 22 September 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext. The ...
and its participants, the shareholders. In a stilted style he describes the whole
gamut In color reproduction and colorimetry, a gamut, or color gamut , is a convex set containing the colors that can be accurately represented, i.e. reproduced by an output device (e.g. printer or display) or measured by an input device (e.g. cam ...
, running from options (puts and calls), futures contracts, margin buying, to bull and bear conspiracies, even some form of stock-index trading. The publication of helped lay the foundations for modern fields of
technical analysis In finance, technical analysis is an analysis methodology for analysing and forecasting the direction of prices through the study of past market data, primarily price and volume. As a type of active management, it stands in contradiction to ...
and
behavioral finance Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economi ...
.


Biography

Joseph Penso Felix was born about 1650 into a family of
Spanish and Portuguese Jews Spanish and Portuguese Jews, also called Western Sephardim, Iberian Jews, or Peninsular Jews, are a distinctive sub-group of Sephardic Jews who are largely descended from Jews who lived as New Christians in the Iberian Peninsula during the fe ...
; it is unknown where. He was the son of Isaac Penso Félix (1608-1683) a merchant, and of Esther de la Vega (-1679). His father was a
converso A ''converso'' (; ; feminine form ''conversa''), "convert" (), was a Jew who converted to Catholicism in Spain or Portugal, particularly during the 14th and 15th centuries, or one of their descendants. To safeguard the Old Christian popula ...
from Espejo, a small town in Córdoba province (
Andalusia Andalusia ( , ; , ) is the southernmost autonomous communities of Spain, autonomous community in Peninsular Spain, located in the south of the Iberian Peninsula, in southwestern Europe. It is the most populous and the second-largest autonomou ...
), who had made a solemn vow in the dungeon of the
Inquisition The Inquisition was a Catholic Inquisitorial system#History, judicial procedure where the Ecclesiastical court, ecclesiastical judges could initiate, investigate and try cases in their jurisdiction. Popularly it became the name for various med ...
that within a year after regaining his liberty he would openly profess
Judaism Judaism () is an Abrahamic religions, Abrahamic, Monotheism, monotheistic, ethnic religion that comprises the collective spiritual, cultural, and legal traditions of the Jews, Jewish people. Religious Jews regard Judaism as their means of o ...
. This oath he fulfilled in Middelburg after his escape to
Antwerp Antwerp (; ; ) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of Antwerp Province, and the third-largest city in Belgium by area at , after ...
. He moved to Hamburg, where he married Esther de la Vega; Sara, their first child, was born there in 1645. In 1655 he was appointed parnas, not long after the family settled in Amsterdam. According to the marriage certificates in the Amsterdam City Archives, Joseph had three younger brothers and four younger sisters: Abraham Penso Felix (ca 1656-1710) was a schoolmaster, a diamond seller and traded in slaves; David (1654-) and Raphael Penso (ca 1659-) were merchants, who moved to London; Jochebet Pensa (1655-1718), Ribca Penso (1662-1720), Abigail Penso (ca 1663-1708) and Lea Pensa (1664-1710) lived in Amsterdam. Joseph was taught by
Isaac Aboab da Fonseca Isaac Aboab da Fonseca (or Isaak Aboab Foonseca) (February 1, 1605 – April 4, 1693) was a rabbi, scholar, kabbalist, and religious writer. In 1656, he was one of several elders within the Portuguese-Jewish community in Amsterdam and for a time ...
and Moses Raphael de Aguilar, members of the
Talmud Torah Talmud Torah (, lit. 'Study of the Torah') schools were created in the Jewish world, both Ashkenazic and Sephardic, as a form of religious school for boys of modest backgrounds, where they were given an elementary education in Hebrew language, H ...
community. He completed his first Hebrew drama, "''Asire ha-Tiḳwah''" ("The prisoner of hope"), in three acts, which appeared in Amsterdam in 1673 at Joseph Athias and in which he allegorically depicted the victory of the will over the passions. He married Raquel Alvares Vega from Antwerp, unknown is when. His commercial life began in Amsterdam in 1679 with a bill protest on Portugal; it is the only record on his name. He filled the honorary offices of president of the ''Academia de los Sitibundos'' and in 1685 as secretary of the ''Academia de los Floridos'', founded by Manuel de Belmonte (-1705), a court jew from 1674 resident of the Spanish king (who organized slave trades between 1679 and 1691). In August 1688 Joseph de la Vega lived through the collapse of the
Dutch East India Company The United East India Company ( ; VOC ), commonly known as the Dutch East India Company, was a chartered company, chartered trading company and one of the first joint-stock companies in the world. Established on 20 March 1602 by the States Ge ...
and
Dutch West India Company The Dutch West India Company () was a Dutch chartered company that was founded in 1621 and went defunct in 1792. Among its founders were Reynier Pauw, Willem Usselincx (1567–1647), and Jessé de Forest (1576–1624). On 3 June 1621, it was gra ...
, which financially ruined him. The funding of the armed invasion of William III in England caused a financial crisis in the Dutch Republic. Consequently, the financiers following William III to Britain possessed a full range of financial techniques, and for which they found a ready market indeed. This transfer of know-how formed the basis of derivatives trading in London, firmly linking Amsterdam's pioneering work to the emergence of modern markets. He was buried at Beth Haim of Ouderkerk aan de Amstel.


''Confusion of Confusions'' (1688)

Written in Spanish under the title {{lang, es, Confusión de Confusiones, the volume was printed in Amsterdam and published in
Antwerp Antwerp (; ; ) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of Antwerp Province, and the third-largest city in Belgium by area at , after ...
. Although he did not provide a descriptive account of the process of stock trading, Joseph presented a history of speculation in stocks and ducatons, acquainting the reader with the sophisticated
financial instrument Financial instruments are monetary contracts between parties. They can be created, traded, modified and settled. They can be cash (currency), evidence of an ownership, interest in an entity or a contractual right to receive or deliver in the form ...
s used. He employed a dialogue format that enabled the reader to understand the respective perspectives of the various market participants and the intricacies of speculation and trading. There is evidence in {{lang, es, Confusión de Confusiones of three major biases:
herd behavior Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools, and so on, as well as in humans. Voting, demonstrations, ...
, overconfidence, and regret aversion. Joseph also came up with four basic principles that remain relevant today:
''The first rule in speculation is: Never advise anyone to buy or sell shares. Where guessing correctly is a form of witchcraft, counsel cannot be put on airs.''
''The second rule: Accept both your profits and regrets. It is best to seize what comes to hand when it comes, and not expect that your good fortune and the favorable circumstances will last.''
''The third rule: Profit in the share market is goblin treasure: at one moment, it is carbuncles, the next it is coal; one moment diamonds, and the next pebbles. Sometimes, they are the tears that
Aurora An aurora ( aurorae or auroras), also commonly known as the northern lights (aurora borealis) or southern lights (aurora australis), is a natural light display in Earth's sky, predominantly observed in high-latitude regions (around the Arc ...
leaves on the sweet morning's grass, at other times, they are just tears.''
''The fourth rule: He who wishes to become rich from this game must have both money and patience.''


Legacy

Joseph de la Vega, who used his mother′s last name, wrote over 200 letters to different princes and statesmen. {{lang, es, Confusión de Confusiones remained little known until 1892, when German economist Richard Ehrenberg published an influential essay in the ''Jahrbücher für Nationalökonomie und Statistik'' entitled "Die Amsterdamer Aktienspekulation im 17. Jahrhundert." According to L. Petram, Joseph devoted a disproportionate amount of attention to tricks and schemes; his book is riddled with too much drama and too many technical shortcomings to be useful as an instruction manual. Joseph wrote ''Confusión'' primarily for the entertainment of educated members of the Sephardic community (the ''Academia de los Floridos''). Since 2000, the {{Interlanguage link multi, Federation of European Securities Exchanges, de has awarded the annual De La Vega Prize to "young European researchers who distinguish themselves by outstanding research on the
securities market Security market is a component of the wider financial market where securities can be bought and sold between subjects of the economy, on the basis of demand and supply. Security markets encompasses stock markets, bond markets and derivatives ma ...
s in Europe".


Other works

Other of his works include: *''Discurso académico moral. Hecho en la Insigne Academia de los Sitibundos'' (Amsterdam, 1683; dedicated to Isaac Senior Texeira in Hamburg). *''Triunfos del águila y eclipses de la luna'' (ib. 1683). *''La Rosa, Panegírico Sacro, Hecho en la Insigne Academia de los Sitibundos'' (ib. 1683). *''Rumbos peligrosos por donde navega con título de novelas la zozobrante nave de la temeridad'' (Antwerp, 1684). *''Discursos académicos, morales, retóricos, y sagrados. Recitados en la Florida Academia de los Floridos'' (ib. 1685). *''Retrato de la Prudencia, y simulacro del Valor, al Augusto Monarca Guilielmo Tercero, Rey de la Gran Bretaña'' (ib. 1690), printed by Joan Bus, using the rare ''ascendonica italic''.Detail from John A. Lane * {{cite book, title=Ideas possibles de que se compone un curioso ramillete de fragrantes flores, cultivadas y regidas por Don José de la Vega, location=Antwerp, year=1692, url=https://books.google.com/books?id=u0TzokE6iOUC, last1=Vega , first1=José La This collection of short essays includes a section of five essays translated from Italian authors (Giovanni Battista Manzini,
Ferrante Pallavicino Ferrante Pallavicino (23 March 1615 – 5 March 1644) was an Italian writer of numerous antisocial and obscene stories and novels with biblical and profane themes, lampoons and satires in Venice which, according to Edward Muir, "were so popular ...
, Vicenzo Pasqualigo, Antonio Lupis and Giovanni Francesco Loredan), followed by seven more that the author wrote himself.


References

{{Reflist


Source

*{{JewishEncyclopedia, title=Penso, Joseph (known also as Penso Vega or de la Vega), first1=Isidore, last1=Singer, author-link1=Isidore Singer, first2=Meyer, last2=Kayserling, author-link2=Meyer Kayserling, url=https://jewishencyclopedia.com/articles/14655-vega-joseph-de-la, volume=9, page=589
Valuation Of Equity Securities: History, Theory And Application by Geoffrey Poitras


External links


Penso de la Vega and the Question of Jewish Baroque by Einat Davidi. In: Religious Changes and Cultural Transformations in the Early Modern Western Sephardic Communities (2019)
DOI: https://doi.org/10.1163/9789004392489_020
FESE prize

Pricing the Future: Finance, Physics, and the 300-year Journey to the Black ...by George G. Szpiro

Penso's Roots: The Politics and Poetics of Cultural Fusion by Eleazar Gutwirth. Studia Rosenthaliana, Vol. 35, No. 2 (2001), pp. 269-284.
Published by: Peeters Publishers. https://www.jstor.org/stable/41482458 {{Economic history of the Netherlands {{Authority control {{DEFAULTSORT:Vega, Joseph de la 1650s births 1692 deaths 17th century in Amsterdam 17th-century Sephardi Jews 17th-century Dutch non-fiction writers 17th-century merchants Dutch Sephardi Jews Jewish poets Dutch male poets Dutch Jews Dutch people of Spanish-Jewish descent People from the Province of Córdoba (Spain) Writers from Amsterdam Immigrants to the Dutch Republic Dutch merchants